Parameters can be used to customize audiences and enrich reporting with metrics like Return on Ad Spend (ROAS).ģ. Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Audience enrichment: Build audiences and capitalize on opportunities to show relevant ads to potential customers. Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results. Advanced features: Built using the powerful developer codebase, TikTok Pixel for Shopify offers premier access to the pixel's newest features. Standardized event rules are specific to Shopify's unique user journey.Ģ. One-click step to create a pixel in the TikTok channel app. Full-funnel event tracking including the payment and checkout pages is not available without the Shopify pixel integration. Easy implementation: With the click of a button, eliminate complicated set-up errors and gain cutting-edge insights into your product and checkout flows.
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